直播带货 Livestream Shopping

打开dǎkāi手机shǒujī，随时suíshí都dōu能néng看到kàndào有人yǒurén在zài直播间zhíbōjiān里li介绍jièshào产品chǎnpǐn，一边yìbiān说shuō一边yìbiān卖mài。

Open your phone, and at any time you can see someone in a livestream room introducing products, talking and selling at the same time.

主播zhǔbō的de声音shēngyīn又yòu快kuài又yòu激动jīdòng，常常chángcháng一yì句jù“最后zuìhòu三sān分钟fēnzhōng”就jiù让ràng很多hěn duō人rén马上mǎshàng下单xiàdān。

The host's voice is fast and excited, and often just one line — "last three minutes" — makes many people place an order right away.

直播带货zhíbò dàihuò最大zuì dà的de好处hǎochu是shì便宜piányi，因为yīnwèi省去shěngqù了le商店shāngdiàn和hé中间商zhōngjiānshāng的de费用fèiyòng。

The biggest advantage of livestream shopping is that it's cheap, because it saves on the costs of shops and middlemen.

而且érqiě，你nǐ可以kěyǐ一边yìbiān看kàn主播zhǔbō试用shìyòng产品chǎnpǐn，一边yìbiān提问tíwèn，比bǐ在zài网上wǎngshàng看kàn图片túpiàn更gèng让ràng人rén放心fàngxīn。

Moreover, you can watch the host try out the product while asking questions, which feels more reassuring than just looking at pictures online.

然而rán'ér，有些yǒuxiē人rén一yì到dào深夜shēnyè还hái在zài看kàn直播zhíbō，一不小心yì bù xiǎoxīn就jiù买mǎi了le一yì堆duī根本gēnběn不bù需要xūyào的de东西dōngxi。

However, some people are still watching livestreams deep into the night, and before they know it, they've bought a pile of things they don't need at all.

更gèng让ràng人rén担心dānxīn的是de shì，个别gèbié主播zhǔbō为了wèile卖货màihuò而ér夸大kuādà产品chǎnpǐn效果xiàoguǒ，甚至shènzhì卖mài假货jiǎhuò。

What's even more worrying is that a few hosts exaggerate product effects in order to sell goods, and even sell fake products.

既然jìrán直播带货zhíbò dàihuò已经yǐjīng成chéng了le一yì种zhǒng购物gòuwù习惯xíguàn，消费者xiāofèizhě就jiù更gèng需要xūyào保持bǎochí理性lǐxìng，别bié被bèi气氛qìfēn冲昏chōnghūn了le头tóu。

Since livestream shopping has already become a shopping habit, consumers need to stay even more rational and not get carried away by the atmosphere.

说到底shuōdàodǐ，直播带货zhíbò dàihuò本身běnshēn没有méiyǒu问题wèntí，问题wèntí在于zàiyú我们wǒmen是不是shì bú shì清楚qīngchu自己zìjǐ真正zhēnzhèng需要xūyào什么shénme。

When it comes down to it, livestream shopping itself is not the problem — the problem is whether we are clear about what we truly need.

🔊 Audio uses your device's Chinese voice for now — teacher recordings are coming. Tap any word to see its meaning.

Key words 生词

直播zhíbōlivestream

主播zhǔbōlivestream host

产品chǎnpǐnproduct

下单xiàdānto place an order

消费者xiāofèizhěconsumer

理性lǐxìngrationality

Grammar note 语法点

一边……一边……

"Doing A while doing B" describes two actions happening at the same time: 你可以一边看主播试用产品，一边提问。

他一边吃饭，一边看手机。— He eats while looking at his phone.

在于

"(The key/problem) lies in..." points to where the real cause is: 问题在于我们是不是清楚自己真正需要什么。

成功的关键在于坚持。— The key to success lies in persistence.

Check yourself 小测验

1. What is the biggest advantage of livestream shopping, according to the text?

2. What worries the author about some hosts?

3. What does the author think is the real issue with livestream shopping?

After this reading

Reading is the easy part. Speaking is where you get stuck.

I'm Fei, and I teach Mandarin one-on-one on Preply. Bring this text to a trial lesson — we'll fix your tones and turn it into a real conversation.

Book a trial lesson →

直播带货Zhíbò dàihuòLivestream Shopping

Key words 生词

Grammar note 语法点

Check yourself 小测验

Reading is the easy part. Speaking is where you get stuck.

More HSK 4 reading practice